Kate Spade New York, an American fashion house, celebrates its 30th Anniversary with its immersive Fall 2020 presentation and Pantone Collaboration at New York Fashion Week at New York City’s famed landmark the Whitney Museum of American Art.
Kate Spade said in a release that the brand has always been deeply rooted in art and culture. The Fall 2023 collection, however, is an artistic expression of the way audiences view the season.
The collection–designed by Tom Mora, SVP and head of design, RTW and lifestyle categories, and Jennifer Lyu, SVP and head of design, leather goods and accessories–highlights the joy of dressing in a way that feels eclectic, colourful, and fresh. The collection focuses on heritage design–geometric prints, crisp colors, and craft–infused in an unexpected way.
Graphic prints can be found in all categories. Abstract patterns are featured on midi dresses and skirts. Easy t-shirts, too, have a modern feel. Bright colors are also a big part of the collection. Even faux fur outerwear is available in Technicolour. Satin suits are now in Kate Spade’s new Kate Spade Green and Fire Engine Red, and playful pieces come in hot pink or lemon. Fluid sequins, shimmery pants suits and shifts, as well as shimmery pants suit–all add a unique flair.
The Fall 2023 story evokes a universal sense of joy and energy that is brought by the fall season. It’s a blank slate, the start of something new”, shared Tom Mora. There’s a thrill to getting back into a routine, and dressing up again.
The Whitney welcomed guests with a fleet New York City Taxis, wrapped in Kate Spade’s new Pantone color –Kate Spade Green. These taxis will be driving throughout Manhattan until tomorrow during NYFW.
According to the press release, the guests’ journey concluded at the Kate Spade New York Gift Shop. This room was fully decorated from floor-to-ceiling in the new Kate Spade signature green.
As part of Kate Spade’s partnership with Harlem’s Fashion Row and the organisation’s annual HBCU Fashion Summit, the brand also welcomed Brandice Daniel and a group of students from Bowie State University–Maryland’s oldest Historically Black University–to offer front-row access to NYFW. This year-long partnership just began its second semester, giving students the opportunity to interact with Kate Spade New York’s executive leaders and designers.
Kate Spade New York, in an effort to reach out to its wider digital community, has partnered up with Charles Gross and Madeleine White to co-host the NYFW livestream through their creative lens. The livestream will broadcast on the brand’s TikTok and Instagram channels, Facebook page, as well as its website.
Among the notable attendees were Emma Roberts, Quinta Brunson, Haley Lu Richardson, Lana Condor, Alyah Chanelle, Alyah Chanelle, Whitney Port, Tayshia, Adams, Brandice Daniel, Whitney Port, Mary Lawless Lee and Kate Bartlett.
